The Marathon Man

A reader lives a thousand lives before he dies. A man who never reads lives only one.
George R. R. Martin

I have a confession to make. I’m having a hell of a time trying to write something that I hope will be persuasive enough to make you care about someone you don’t know and will never meet.

Back in 2012, I was convinced–okay, I had my arm twisted behind my back and make to pinky swear–to take part in the Muskoka Novel Marathon.

I’ll explain this briefly, because every year I have someone ask me how I train for a run of this magnitude, or how many kilometers the run is, or something else along those lines. So, to be clear. I don’t run. Hell, most of the time I don’t even walk. When I participate in the three-day Novel Marathon, I plant my sorry ass in a chair, apply fingers to keyboard, and I write. I write as much as I can.

I’ve done this four times previously. So, this year marks a half-decade of me participating in this event.

That’s not the important part.

Over the past four years, I’ve raised probably somewhere around $5000 in donations from some incredibly generous people. I’ve done well, because I know awesome people.

But that’s not the important part, either.

That money that I raised, along with the 30-odd other writers, all goes toward Adult Literacy programs for the YMCA of Simcoe/Muskoka. So, when everyone says something like, Wow, good for you! Three days of writing? That’s tough!


Colum and his spirit animal.

I disagree. I’m surrounded by a group of other like-minded writers, all supporting each other as we plug away at our stories. There’s an even more dedicated group of volunteers that support us, ensuring we’re fed, we’re warm enough or cool enough, and that we’re happy.

Yeah, I’m in a room for three days in the beautiful town of Huntsville when I could be enjoying the outdoors, but it’s not tough. Not by a long shot.


The MNM 2015 participants

What’s tough is being an adult, maybe a mother or a father, a husband or wife, and summoning the courage to walk into a building and admit to someone that you can’t read well enough, and need help. That can’t be easy.

It’s likely also not an easy task being one of the people who then help that person to improve their skills enough to do what they want to do. Maybe it’s to better read labels when shopping. Maybe it’s to better read labels on prescriptions. Maybe it’s to read well enough to help their kid with their homework.

It’s doesn’t matter what it’s for. What matters is that their is enough support for these literacy programs when someone comes calling. Because imagine summoning the courage to admit that you can’t read to someone, then being turned away.

It would be like calling 911 and being put on hold.

I’m struggling with this message, because I feel like I’ve said it all before. I could tell you about all the successes I’ve seen by being involved with the MNM. I could tell you about the wonderful woman who was once one of those who needed some help to improve and has now, for the past four years, participated as a writer in the marathon. I could tell you a lot of things. Instead, I’ll just ask a small indulgence: if you’ve read this far, I’ll ask you to stop here, just for a moment and consider…

Did you struggle with any of the words?

Did you wonder at the meaning of the message?

Did you recognize each letter?

Think about that for a moment. Go ahead. I’ll even give you some space to do so.




Now, you’ve likely realized that you take reading for granted. It’s like being able to breathe, to see, to hear. You don’t think about it. You just do it. It’s easy, right?

Not for a large section of people. Well over 40% of Canadians deal with some level of illiteracy.

Imagine if you had to concentrate, to really have to focus on breathing.

And if you feel anything for those that deal with this, I’ll ask you to please consider donating to the cause. You can do that here. Don’t think there’s an amount that’s too small. If you donate, I’m happy, no matter what the amount.

And if you can’t donate at this time, I understand. Each of us has our own causes that are near and dear to us. There’s so many things broken in this world and there’s only so much money to go around. But even if you don’t donate, I appreciate you taking the time to read this far. And if you did read this far, appreciate the gift that someone else gave you.

Because reading is a gift.


Donate to Tobin here.

Find out more about the Muskoka Novel Marathon here.

Find out more about how the Literacy programs helped one person to write here.

Read my previous blogs about this here (2015), here (2013), and here (2012).

There must be 50 ways to celebrate your lover

Ah, my wife.

I present to you a woman who never gives herself enough credit. She never thinks she’s smart enough, funny enough, pretty enough, good enough.

Well, today, now, here, on the 50th anniversary of her birth, I’m here to celebrate the woman that never celebrates herself. The one that always…always…puts others before herself.

So, let’s look at these one by one, shall we?

She never thinks she’s smart enough. Yet, I can’t tell you how often she’s taken charge of a situation and, going on nothing but gut instinct, made the decisions I was too stupid or too locked up with emotion to make. And each time, I didn’t just question the decision, I openly opposed it. It was wrong. Every time, I knew it was wrong.

Yeah, the only damn thing that was wrong was my opinion. Karen was right. Karen is always right.

It’s tough for me to write that, but in my heart, I know it’s true. It’s hard to admit that I’m not as smart as I think I am, and that my wife often outsmarts me. Doesn’t matter if it’s a big life decision, or something as simple as watching an episode of Criminal Minds and she always guesses the plot before I do. She does it every damn time. And I’m the writer, dammit!

She never thinks she’s funny enough. Okay, well, to be fair, I’m a sarcastic joker and I’m always on. I’m sure that gets tiring. But then, add into the mix our daughter, who inherited the sarcasm gene from both parents. And there’s Hunter, our son. He’s hilarious. In fact, our daughter actually created a Twitter feed for him, Willy’s Wise Words. And then there’s our friends Ryan and Lisa. Ryan’s gotta be one of the funniest people I’ve ever met, and his wife is hilarious too (especially when she cracks a joke, laughs at it, and says, “I’m funny!”). So, in a group like this, it’s hard to consider yourself funny.

And yet, Karen is often hilarious. She won’t let me post the video, but there’s a lovely few minutes of footage of Karen when she had dental surgery, and being stoned afterward on the drugs that’s simply gutbusting. There’s also this one, where Ryan plays on Karen’s fear of defying superstitions (specifically, opening an umbrella indoors).

How about that scream, huh? Jamie Lee Curtis had nothing on her.

But even this past week in Vegas, Karen had us in stitches by simply doing the John Belushi SNL sketch about cheeseburgers. You know the one.


Yet, when Karen does it, she does this weird thing where her face freezes up and her lips don’t move. It’s unexplainable, and a riot to watch.

So is watching her try to curl her tongue. Or when someone’s getting to her and her chin sharpens. I can’t explain it any better than that. Her chin gets…pointier.

And then there’s what happened this last night. We went out to dinner and, as I sat across from her, I reminded her this was her last meal as someone in their forties. Then I said, “Jeez, tomorrow, I’m gonna be married to an old lady.” And her immediate response was perfect.

“You won’t be if you keep that shit up.”

She never thinks she’s pretty enough. I remember, long ago, I worked in a camera store, on the camera sales side. On the opposite side of the store was photofinishing. I stood with one of my coworkers and we watched this hot woman come in and drop some film off. The coworker nudged me, and said something like, “Damn, she’s got a great ass.” Then she turned around and he said something about her being hot. I ignored him, because she walked straight across the store to me, leaned over the counter and kissed me. My coworker’s jaw damn near bounced off the counter. Yeah, that hot girl was my girlfriend. And now, just a hair under 25 years later, she’s my wife.


The amazing thing is, over those intervening years, she’s only gotten more beautiful. Maturity suits her.


She never thinks she’s good enough. This, above all the others, shocks me. Over the years, I could not have asked for a more wonderful wife. She always supported me in whatever I tried to do, believing in me when I didn’t believe in myself. She always put my needs and others that actually didn’t deserve her attention ahead of her own. She would bend over backward to help anyone in need, even those that had been horrible to her. If it weren’t for my wife, I would never be the guy I am today.

And she’s the ultimate mother. Seriously, if it had been up to me to raise the kids, they would only have memories of sitting in front of a television with some sugary cereal to eat, and maybe a lot of Beatles and Pink Floyd playing in the background. Karen planned all their events, their lessons, their sports, trips, vacations…everything. I’m useless when it comes to this stuff. Seriously, I’m lucky to get myself dressed in the morning.

And overall, beyond all that, she’s been my partner through life. We’ve navigated many rough waters together, sometimes paddling in sync with each other, sometimes trying to paddle in two different directions, but always in the same boat. And our destination is clear. We’ll be there for each other, no matter what. But for me, Karen’s the one I turn to, the one I talk to, the one that is my rock.

My point here is, though she’ll never admit to it, she is smart enough, funny enough, pretty enough, good enough. She’s more than I deserve, and all that I desire.

I can’t imagine my life without this woman and, today, as she celebrates five decades of life, I’m glad that she chose to spend more than half of it with me. I hope she’ll be with me when we’re staring down 100 years.

I love you, babe. Happy birthday.


Are you reading me?

The more you read, the more things you will know. The more that you learn, the more places you’ll go.

– Dr. Seuss, I Can Read With My Eyes Shut!

I am roughly ten weeks away from participating in my fourth Muskoka Novel Marathon. For those that don’t know, no this is not a marathon in which I run. Instead, I sit on my butt for as much of the 72 hours my butt can handle, and I write.

What am I doing? I’m trying to write as much of a novel as I can. I usually do somewhere between 150 and 250 pages.

Why do I do this to myself? That’s a fair question, because at the end of the four days (it runs from 8:00 pm Friday to 8:00 pm Monday), I’ve immersed myself into a world of my own creation, I’ve eaten far too much sugar, I’ve slept far too little, and I’m wrung out, physically, emotionally, spiritually. So why do I do it every year?

I write so that others can read.

Some history is likely appropriate here.

Five things have really led to me not only participating in the MNM, but also being a passionate champion of all that they accomplish.

1 – The first is obvious. I write stories. But the other four you may or may not know about.

2 – The second is, way back in the early 80s, when I was in Durham College, one of my courses was a computer literacy course. If memory serves, we were working on Wang computers with big 5″ floppy disks. You know, the kind of floppy disk that actually was floppy.


Anyway, one of our assignments was to write something. I can’t remember the details of the assignment, but we had to write something. Might even have been the lyrics to a favourite song, I don’t know. I remember labouriously typing out…something. Might have taken me a half hour or so.

But there was a girl in the class. She’d always been rather quiet, drew no attention to herself. She could draw, and hell, we were taking Graphic Design, so she was in the right course.

On this day, as I did my hunt-and-peck with two fingers, I remember seeing her pull the Led Zeppelin 4 album–yes, the record album, not the CD, this was the early 80s–out of a bag and open up the gatefold cover. Inside, I knew, were the lyrics to the biggest song on the album, Stairway To Heaven. I remember thinking at the time, man, doesn’t everyone have those lyrics memorized?


She did. But she was functionally illiterate. So, letter by painstaking letter, she had to go to the printed lyrics, then go to her keyboard and search for that squiggle that matched the other, then key it. Then move on to the next.

Almost 1400 times. Imagine that.

It was due to this course that her inability to read and write at even a basic level was discovered. She soon left the course. I don’t know what happened to her.

3 – The third thing was probably, in part, in relation to that college experience. I was recently married, no kids, with some time on my hands. I saw a call for literacy tutors and I signed up. We had to go through a training course, and it was an eye-opener. The two things that really stuck with me were that my general impression of someone who was illiterate was completely false: I pictured the homeless people hanging out downtown. What I was shown was that it was people just like me. People with jobs, some menial, some at higher positions than me. I heard the story of an illiterate CEO that blew my mind.

The other thing that really stuck with me was when one of the instructors flashed the letter b and asked us to name it. Then he flashed a q. Then a p. Then a d. But it was what he did next that opened my mind a bit. He took off his watch, held it up and asked us to name it. Then he rotated it 90 degrees. Of course, we still said “watch”. Rotated it 180 degrees. Still a watch.

“So why,” he said, “do we expect people to look at a watch differently when it’s rotated than we do letters?” And it showed me that this reading thing that I took completely for granted was a tougher problem than I’d ever given it credit for.

I tutored a young man briefly. In that time, I found out he could correctly identify about 18 letters of the alphabet. He really couldn’t read at all, counting on pictures, or trusting strangers to help him out. He wasn’t stupid. In fact, he was likely smarter and much more creative at problem solving than I was. I definitely learned more from him than he ever did from me. And by the way, both his parents were high school teachers.

4 – The fourth thing occurred a few years later. My daughter was born and took to reading much as I had, very quickly and with apparent ease. My son, however, seemed to struggle with it. When we moved to a new house and a new school district, we eventually got a call from his teacher. She’d been concerned with his facility with numbers and letters and reading and told us he was far behind the other kids.

I still remember the absolute fear that clutched at my heart when I heard this. My entire life had been enriched because I could read. At the time we got this news, I made my living from reading and responding to written correspondence from customers. I read for pleasure. I actually wrote stories for pleasure. And there was a distinct possibility that my son might have a reading disability.

Thankfully, the school had an incredible program and, in the span of a few very short months, were able to report that my son had made such progress, through both their efforts and through the homework that my wife and I diligently went through with my son, that he could leave the program. The kid that had been “far behind” the other kids was now reading at a Grade Five level. He was in Grade One.

But I never forgot that fear that I felt.

5 – Then I joined the Muskoka Novel Marathon. And the first year I was there, I met a wonderful woman named Nora. And she is the fifth and final key to my passion for literacy.

Nora had gone through the literacy program that the MNM raises funds for each year. She came in and met some of the writers as she was considering participating in the MNM the following year. She was a little shy, but her big smile cut through any barriers and we all felt we’d made a new friend by the time she left.

And the following year, she participated. And she has participated ever since.

Imagine that. Think back to that person I talked about that had to hunt and peck out Stairway To Heaven. Think about someone like that who might benefit from a literacy program so much that they have the confidence to sit side-by-side with thirty-nine other writers. And write. Personally, I have to admit that, even though I knew about the MNM since about 2002, it took another ten years for me to get the courage up to actually sign up. Nora did it a hell of a lot sooner. She’s a lot more courageous that I’ll ever be.

Whenever I find myself sitting in front of the keyboard thinking, I’m tired. Or, I should pack it in for a while, I look over and I see Nora, either writing away at her own computer, or smiling as she talks to someone. Then I turn back to my own keyboard and I keep writing.

I write for Nora. I write for that girl from thirty years ago that laboriously typed out Stairway To Heaven, character by character. I write for that young man that had to shop by looking at the pictures on the labels and counting on the trustworthiness of the cashiers to give him back the right change.

I write for my son and what might have been.

I write so that others can read.

But to do that, I need to ask for donations, and I’m really not good at that.

So, if you’ve read this far, and if something I might have written above touched you…touched you because you could actually read the words…then I ask that you click on this link and then on the Donate Now button. Donate any amount. It’s all appreciated.

And if you don’t trust the computer donation process, reach out to me at tobin(dot)elliott(at)bell(dot)net and we’ll work something out.

Thank you. For reading.

When customer service isn’t

It’s time to write about something other than death. I’m not sure when this blog became a sad tribute to those we have lost, but looking back, I’ve realized that five of my last six blogs are all about people who have died. So, on to other topics.

What I’d like to talk about today is customer service, or the lack thereof. From about 1988 straight through until about three years ago, so a solid twenty-four years, I was involved either directly or indirectly in providing service to customers. I was in retail camera sales, I worked for a small photocopying and print storefront, I addressed letters directed to Columbia House, and I worked both on the phones and as a manager to those on the phones at TELUS. I’ve trained people in customer service, and I’ve coached them.

All to say, I know what good service looks like, and I know what bad service looks like.


We’ve had our ups and downs with Home Depot, but for the most part, they’ve been good. We’ve likely spent $15K with them over the years, from purchasing appliances, to the supplies to complete our basement, to services like getting our garage door replaced and our roof done.

About eight years ago, we paid a sizeable sum for them to replace the shingles on our roof. We were provided with a 10-year warranty on the labour and 25 years on the shingles. It was noted that we also had protection on our shingles for up to 115 km winds.

Back around mid-November, we experienced heavy winds one day and I was dismayed to find a couple of shingles from our roof sitting on the grass, obviously torn loose the previous night. We figured we’d have to go through home insurance, but pulled out the paperwork from Home Depot and reread the coverage. When I saw the wind thing, I went back and looked up the windspeed for the night in question. 82 km. Great, I thought, we’re covered.

So I called Home Depot’s customer service and explained my issue. At the same time, I figured I might as well get someone to check my eaves troughs for replacement. I was told that was two separate things, and that I would hear back on both within 48 hours. Of course, I heard back on the sales side in less than 24. He came, he quoted. Again, a couple thousand dollars, and I told him I’d discuss with my wife and call him back.

In the meantime, I waited for Home Depot to call back about the roof. Silence. After three days, I called again, explained the urgency about it, as a section of my roof was bare to the elements. The person acknowledged that, empathized, and swore someone would call within 48 hours. Four days later, I called again. Same acknowledgement, same empathy, same promise. Then it snowed. Fantastic. At that point, I took to Twitter and Facebook, outlining my issue.

It's sad when you have to shame a company to get them to respond to you.

It’s sad when you have to shame a company to get them to respond to you.

Within four hours, I’d gotten a call back. Funny what a public shaming will do, huh? Anyway, the guy was nice, and asked me to scan the docs and send them over to him. He called back the next day and the conversation when something like this:

HIM: So, I checked with someone else who knows more about this than me, and I’ve got an answer. It’s not often I win one of these, but this time I will.

ME: Okay.

HIM: The wind guarantee on those shingles is only five years. So, unfortunately, we can’t help you.

ME: But the paperwork says ten years.

HIM: I know. But if you go to the website for the shingle manufacturer, you’ll see, it plainly says five years. And since yours are eight years old…

ME: It may say that on the site, but wouldn’t I go by Home Depot’s paperwork?

HIM: No, we have to go by the manufacturer.

ME: Okay, well, I guess I can’t argue with you, can I?

HIM: Not really. It is what it is.

ME: Fine.

HIM: By the way, you aren’t going to write something else on Twitter or anything, are you?

ME: I guess not.

So now I had to contact another roofer, which turned out to be another Herculean task in Itself. In the end, it was the nephew of a writing friend that came and helped me out. It cost me $200. He was fast, he was courteous, and most of all, he gave a shit. And this wasn’t even his profession, he just had some skill, as he’d done it previously.

And those eaves troughs? Yeah, for the sake of a $200 repair, Home Depot lost that $2200 job, as well as all future business. No more appliances, no more home repair services, nothing.

And it wasn’t necessarily of hewing to the manufacturer’s warranty. I don’t necessarily like that, nor do I agree with it as it’s not spelled out (at least that I can find) on the paperwork.

No, the thing that will stop me from ever spending another cent with Home Depot was the statement, “I don’t normally win these things.” He looked at his company NOT helping a longtime customer as “winning.”

He’s got a skewed, fucked up idea of what the two words “customer” and “service” mean when pushed together.

Congrats, buddy. You won.


On the Saturday before Christmas, I checked online and found out Future Shop opened at 8:00 am. Fantastic. I had some running around to do, and had to be somewhere by 10, so I rushed over there, arriving at 8:12. Surprisingly, for the last Saturday before Christmas, the place was quiet. All the better.

I walked purposefully over to the Apple section and found the computer I needed to buy. Then I looked for a salesperson to help me. There was no one.

I walked into the next section. “Can you help me?” I asked. I was told that laptops weren’t his section, and he went back to whatever he was doing. No offer to find the right person. I went back and fiddled with the laptop for a bit, figuring someone would show up to see if I had any questions.

At 8:20, I went over to the service counter and asked if there was anyone working in the laptop section. I was told Jeff should be there. The woman I talked to at least offered to find him. So, I went back to the laptop again.

At 8:25, I went back to the service counter again. “Jeff still isn’t there?” she said. I told her he was not. I told her that the easiest $2000 sale they were going to make that day was going to walk out of the store in two minutes if someone didn’t show up. The other guy behind the counter said he’d help.

I showed him the computer and he retrieved it. As he was about to punch it in, a guy I could only presume was Jeff came waddling up, coffee cup in hand, in absolutely no hurry, even though he’d left his entire area of business empty for almost a quarter of an hour. He couldn’t have been on break, because the store had only been open for a half-hour. “Guess I got here a little late,” he said.

“I guess you did,” I said. “I was going to walk out.”

So, now the sale was turned over to PolkarooJeff.

Polkaroo! Where are you?

Polkaroo! Where are you?

He then tried to sell me an extended warranty package that was about 20% of the cost of the machine…on sale. I told him I didn’t think so, but that I knew the drill and had 30 days to get it after the purchase. He told me that wasn’t the case anymore, that the warranty had to be on the same receipt as the purchase. So it had to be purchased now or never. I said, fine, forget the warranty then. I’d already had a bad experience with a previous Future Shop warranty that ended up costing me $700, so I figured I’d take my chances.

He wrung up the purchase, I paid, and he handed me the receipt. Then he said, “Make sure you hold on to that, because if you change your mind about the warranty, we can return the purchase and then just re-sell the laptop with the extended warranty anytime within the next thirty days.”

“So you totally lied to me earlier when you said it was now or never,” I said.

“Well, no,” he said.

“Well, yeah,” I said. “You show up late, almost lose the sale for the store, get someone else to do the work, then lie to the customer, then collect your commission.”

“No, that’s not…”

“I’m done with you,” I said, and walked out of the store.

The sad thing is, I can’t even go to Best Buy, because they’re owned by the same damn company. And I won’t even go into the bullshit we went through with them last Christmas.

But I’m done with Future Shop. I’ll take my business to any other electronics place I can find. Again, a customer that’s likely dropped in the tens of thousands of dollars with your company.


On January 1st, our modem died, taking away all internet to our house. I called Bell customer service, who took me through some troubleshooting steps that I’d already told him I’d gone through, but, no big deal, I get it. He has to do his due diligence. He quickly determines that the modem is dead. “Okay,” he says. “We’ll send you out a new one.”
“When will that get here?” I said. “Because both my wife and I work from home, and we rely on the internet, so we really need it up and running no later than Sunday.”

“It will get there tomorrow, Friday, January 2nd,” he says.

“That seems awfully quick, especially at this time of year,” I say, but he assures me it will be here by tomorrow. Fair enough.

At two o’clock the next day, I phone Bell and tell them the modem they promised for today has not yet shown up. The person then runs me through the exact same troubleshooting on my modem as the person did yesterday. I put up with it. Then I give them the tracking number for the new modem and they tell me it will be three to five business days, which means somewhere between Tuesday and Thursday of the following week. I explain that that’s not acceptable, based on what I was promised the day before. I can almost hear the shrug of her shoulders all the way from India or the Phillipines or wherever the hell she is. So, it’s left up to me to then do the problem solving. I suggest that they can perhaps use a different courier and overnight it? No, that can’t be done. I suggest we can go to the nearest Bell store and pick up the modem, and bring the other one back when it’s received. No, that’s impossible.

How is that impossible?

Anyway, she’s doing nothing for me, except shutting me down, so I hang up. My wife says, “You want me to call? Wanna sic the pitbull on them?” I agree, then leave the room, because I’ve seen her in action. She’s not mean with the agents, as she understands they’re often handcuffed by procedure, but she’s tenacious, and it’s often painful to watch as she lovingly flays their logic, strip by strip.

Almost two hours later, I finally hear her hang up. I go back up, and she relates the entire sordid story. She moved up the chain from first level care all the way to Executive Level complaints. She had a manager actually hang up on her partway through the ordeal.

It really is

It really is

And this is what I need to point out: the ordeal. A company’s product doesn’t work. A promise is made to replace it within 24 hours, then that promise is rescinded and the customer is told there’s nothing the company can do. My wife heard that comment several times through the two hours.

Interestingly, as she was telling me all this, the phone rings. It’s a woman named Asia from Bell and she’s calling to set up a tech service call for tomorrow, Saturday. Did I want it between noon and six, or six and ten? I chose the earlier one, and didn’t say anything about how my wife had suggested this very solution quite a while ago and was told it was impossible. I did ask if this would cost us anything, and was told it would not. I confirmed that again.

The next day, at 11:00, so even earlier than promised, a great tech guy, nice as anything, showed up, replaced the modem, improved the connection, and left me with a smile.

So, why did my wife have to argue, berate, badger and beg for two hours, only to be told it was all impossible, when it obviously was possible? That’s the problem here.

And in the case of Bell, don’t get me wrong. Overall, Bell is a pretty good company. And I can’t say I haven’t experienced a similar level of frustration with my own company at times. And, of the three examples above, only Bell stepped up, clued in, and fixed the issue. So, good for them.

My point here is, outline a process for the agents to confidently make decisions on the company’s behalf to keep the customer happy while not giving away the store. I know customers still run on the misguided and completely erroneous guideline that “the customer is always right.” That’s bullshit. I know customers will often try and take a company for every penny they can. But an agent should also be able to look at a long-standing customer’s file, their purchase history (are you listening, Home Depot?) and make a quick, educated decision on whether that customer is trying to soak you, or they are simply frustrated and trying to get some answers. I don’t care if it’s Home Depot, Future Shop, Bell, TELUS, or any of the other customers that want your repeat business.

I mentioned I used to do training for customer service. One of the first questions I asked my agents was, who are we in competition with? They would quickly answer all the other companies that share our particular industry. I would tell them there’s more. Who are they? Eventually, I would give them the answer. As a company that offers customer service, we are in competition with every single other company that offers customer service. Banks, car dealerships, phone companies, furniture stores…all of them. The ones that do it well will win the loyalty of the customer. The ones that do it poorly will lose it.

It takes years to build loyalty. It takes one bad experience to lose it.